Text to Tech

ImageConsumer behaviour always changes and is becoming even more sensitive to bigger pool of products with shorter business cycles. This is precisely the case of the books industry.

 The question that comes to mind is : Who’s more Profitable?

When analyzing the printed books and e-books and the differences between them, you come up with many ideas to make a comparison between them.This new ground of competition was largely been discussed in the media since it is starting to have an effect in publishing industry, schools, universities and other who have some sort of activity related with the use and exploration of books.

The major challenge however remains, how people adapt to the changes and the different user experience that is provided by a printed book and a e-book. There are various ongoing debates as to whether reader can get quality knowledge and information by using intensively screen reading devices rather than printed books, with many experts forewarning that reading habits may change to the detriment of qualitative reading. The Internet has had profound effect on changing consumers’ behavioural patterns, not least by making consumers more involved in creating the content and offering products themselves using Internet. Web 2.0 applications as well as latest generation of hardware such as iPads, are enabling Internet users to invent, produce and sell content with more practicality and speed, often completely skipping the need to have them in “hard” format such as printed books, CD’s or DVD’s.

we are real witnesses of how technology is changing the shape and the content of our lives. Even much more than the logistics impacts as we learn and get and distribute knowledge mostly using paper based books and other paper based documents.

For centuries, the combination of letter, paper and ink made the perfect product from which people developed their skills and senses to compete in respective societies. Gold was always used in trading and economy as the most valuable standard of evaluating the goods. That being said, people required more than gold to confirm their position in the society. When it comes to people, it was the knowledge and education that enable them to become strong in their living environment. The evaluating standard in this case was (still is largely) the book. This also implies that we have a particular notion that books represent more than been a paper based packed of knowledge but rather a kind of institutional representation of the importance of knowledge and a reputation builder for teach particular authors and publishers.

Books are used by people to read, learn and grow. Book is there for pupils, students, and academics as a tool to exchange the ideas and theories so world gains in various inventions and share knowledge in manageable pieces of information. Classic shape of the book is written text in the pages, covered with soft or hard cover page, with price tagged to it and ready to be purchased and used by the reader. Libraries, bookshops, street sellers, schools and universities were the places were buyers obtained the books, and, as we shall see below, it has been so for many centuries.

While there is long history of printed books being used by people and the printed book remains a foremost platform in publishing industry, it’s clear that things are changing rapidly, as there are mounting numbers of facts that show the new financial feasibility of e-books. Additionally it will be our generation of consumers that will define the future of printed books. Decision on whether we take a book or a tablet to our summer holidays, schools and offices may ultimately sway the publishers, writers and agents to drop the book for the benefit of e-book. Last but not least elements of discussion are the children of early age. It will be very intriguing to see how, those who attend kindergartens and primary schools, react to the changing habits of reading and studying. Still many questions are open and this means that more research is needed to understand both the role of printed books and e-books and the future of the publishing industry. Also, we can advance that the best potential for digital based books is not yet fully uncovered as the digital can provide an all new set of functionalities not possible in paper based books.

Categories: Uncategorized | Leave a comment

Digital design – R-Evolution

The design industry that has evolved since the appearance of the desktop computer in the mid-1980s has never been able to pin itself down to a single definition. At times elusive and obscure to the uninitiated, interaction design has always seemed to sit outside the accepted design establishment.Love it or hate it, no one can deny that it has generated the biggest impact on design in modern history. It has gone from boom to bust in such dramatic fashion that it created and then virtually dismantled a whole design generation. It has inspired financial madness akin to a gold rush, delivered incredible ideas and struck panic into the hearts of clients, who were baffled by the technology. The story of digital is nothing short of a roller coaster ride.

By 1988, computers were an essential tool for design consultancies thanks to the rise of desktop publishing, but it was around 1990 that designers began to grapple with the idea that the computer could be the medium of design itself.

As this revolution was taking place, the commercial world was already heavily involved in bringing digital media to the public, under the name of information technology. A huge commercial shift took place and money was ploughed into multimedia projects as the potential for huge economic savings through the transfer to digital was realised.

By 1994, popular usage of the Internet allowed any type of commercial enterprise to experiment with digital deliveries and make similar cost savings. Commercial digital design exploded, becoming the most significant design industry in Britain. Often starting out as small, garage-based outfits, many studios ramped up to accommodate the increasing scale of the market. Some were buoyed up by huge investment (usually from US-based parent companies), which aimed to supply all international corporate design in digital ‘one-stop shops’.

From fashion design to film, music, art, architecture and the advertising industry, the digital technology has been one of the most profound on the creative industries in the recent years. New technology particularly in information and telecommunications have dramatically changed the way creative productions are produced, distributed and consumed globally. Therefore, creativity is at the heart and soul of a culture and there expression of this creativity can allow emerging economies to leap frog “ into emerging high growth areas of the world economy.

Categories: Uncategorized | 2 Comments

Psychedelic era – Hallucination art movement


For many people today, the word “psychedelic” invokes images of the 1960s and the dawn of the modem drug culture. What do the 1960s mean to you? An exciting period of  youth when they listened to The Beatles . Or does it bring to mind Austin Powers with his ridiculous velvet suit and thick-rimmed glasses? Although the popular culture of this era may be the first thing that springs to mind, the 1960s were of course a period of great cultural and political change after the bleak post-war 1950s. The youth of the 1960s were beginning to find their own identities with the help of daring new fashions, – to a background of the Vietnam war, the Civil Rights Movement, the Cubans assassination It is no surprise that the psychedelic art, fashion and décor that emerged during the 1960s are some of the most vivid and visually-intense of the twentieth century. Artists such as Andy Warhol and Roy Lichtenstein still exert a powerful influence today.

The culture wars that began in the sixties, about drugs, about military incursions into foreign countries, about sex and human rights, the environment and on and on, are still being fought. Though there has been debate that are these issues are correct?but still they are rooted in the activism of the sixties.

Psychedelic art is a phrase now quaintly evocative of the late Sixties, conjuring up memories of trippy-hippy album covers lurid with swirls of colour: the bolder, cleaner new visions opened up by CGI and computer games now make it all look as weirdly innocent as a child’s kaleidoscope.

Yet 50 years ago, it was considered dangerously subversive: an attempt to glamorise the experience of hallucinogenic drugs and suggest insight into deeper realities beyond the phenomenal world – an extreme version, one might say, of the larger enterprise of Romanticism, carrying with it all sorts of dangerous delusions . But like so many counter-cultural phenomena, it soon slipped into the mainstream and became the norm (the musical Hair and the Beatles’ later albums being the turning point) before things moved on, and along with wampum beads and bell-bottom trousers, it became merely passé.

Categories: Uncategorized | Leave a comment

Shutter clap to Better snap

ImageWhen I was in my teens, I always used to wonder how these photographers would capture such wonderful photo-shoots. I was always interested in photography, but did not have enough knowledge and understanding of the techniques. While doing assessments on design and graphic arts, I started developing more interest and experience in photography. Firstly, I have known that what factors are required to get an excellent photo and what factors make a bad and ugly picture.

Let’s talk about some of the normal factors that would contribute to a bad picture are as follows:

Portrait photography with or without background

  • Never take a picture of stout and double chinned person in a low angle that would make the photograph look ugly, projecting double chin and face chubbiness.
  • Never take a person who has blunt features and fair skinned in a dark light mood. Rather try to focus the face in a bright light preferably in sunlight, the rays captivating from the front. This will give a picture perfect shoot enhancing their fairness and ignoring their features, if the subject is subjected with a smile, then it would create wonders.
  • People with sharp facial features should be shot under moderate lighting and if the person has little plumpness, the photo shoot taken from an elevated angle not only makes the person look slimmer, but also enhances their facial beauty.
  • While taking kids photographs , many things should be kept in mind such as keeping the environment natural and playful, trying in different angles especially with smiley face, getting low to the height of them, focusing on their best feature such as eyes, hair and smile.
  • Nature or scenic photography should be mostly captured like a frame work, this not only gives the professional look but also appreciates and compliments the background and environment.

I would like to discuss the most important dynamics of photography, i.e. Camera flash: flash is one of the most confusing and misused of all photographic tools. In fact, the best flash photo is often the one where you cannot even tell a flash was used. The important measures to be kept in mind are as follows:

  • Light distribution: A good flash photographer therefore knows how to make their flash appear as if it had originated from a much larger and more evenly distributed light source. Two ways to achieve this are by using either a flash diffuser or a bounced flash.
  • Light Position: The position of the light source relative to the viewer also affects the appearance of your subject. Whereas the localization of light affects contrast, light source position affects the visibility of a subject’s shadows and highlights.
  • Red Eye Reduction: A big problem with camera flashes is unnatural red eyes in subjects, caused by a flash which glares back from the subject’s pupil. The only ways to eliminate red-eye entirely are (i) to have the subject look away from the camera, (ii) to use a flash bracket, an off-camera flash or a bounced flash, or (iii) to avoid using a flash in the first place.

Choosing between a compact and a digital SLR camera is often the first big purchasing decision when starting out with photography. Not only is it potentially a big financial decision, but it may also determine what kinds of shots you’ll be capable of capturing. And helping you to decide which one is best for you and your shooting style.

Though I used both , my personal choice is always DSLR cameras (Nikon) which has the following advantages:

  • Faster Camera Autofocus
  • Higher maximum frame rate and Offers complete manual exposure control
  • Ability to use an external flash unit (but many high-end compact cameras have this)
  • Manual zoom control (by twisting the lens as opposed to using an electronic button)
  • Greater range of ISO speed settings
  • Ability to upgrade just the camera body and keep all of one’s lenses

Thanks to my dear Dr.Uncle who unknowingly gave me an idea to write this article.

Categories: Camera | Tags: | Leave a comment

Market to Target – Investing in Social media marketing

In the globalized world, the change in the life styles, social, economical and political conversions,technological developments lead the marketers to use viral marketing effectively in the search of new medium.The way people used to communicate has completely been changed and it became easier for consumers to share their experiences about products, brands and services through internet. By viral marketing techniques marketers can reach their consumers by using their imaginations, creativity and interactivity.

Viral marketing techniques are powerful channels for organizations to reach their target groups since they give an opportunity to spread the marketing messages very fast to a lot of people.

 Digital word of mouth marketing namely viral marketing implies chat among consumers to be carried out in digital environment. The concept is defined as “creating informative and entertaining messages to be passed among the consumers in a virtual environment”. The main advantages of this kind of marketing are as follows:


Some of the basic viral marketing techniques such as advergaming, e-mailing, blogging, moblogging, vlogging, wikis, social networking sites, rate and review sites are such examples.

 The top benefits that ccompanies see and expect from social media marketing are as follows:

  • Social media marketing would  generate more business exposure
  • Marketers use social media to gather marketplace intelligence
  • Marketers using social media reported a rise in search engine rankings
  • Businesses with low turnover benefitted and realised that social media has reduced marketing expenses

 While social media marketing is hands down giving you the best marketing tools available in the market. On the other hand, if it is not utilized properly it may cause severe loss to your business. Social media marketing is a very sensitive tool which should be utilized with great caution and vigilance.

Even a slightest mistake during the choice of the strategy can lead to disastrous consequences. If you even by mistake pick up a wrong social media marketing strategy you can end up damaging your brand image and reputation in the market..

Negative aspect that would  the business are as follows:

  • Competitor can easily put a lot of allegation on your organization on a public forum and you will be in a helpless situation as you cannot undo anything which has been done once on internet in front of thousands of people.
  • Another important negative aspect of social media is that it is so interactive and engaging that employees might waste their maximum time browsing through various websites. They may waste the productive working hours in playing around with social networking websites like facebook, twitter etc. This wasting of time brings down the productivity and efficiency of an organization as they are wasting the working hours in making friends and writing on each other’s walls on facebook.

Social media is a proactive field and if it is used ethically and properly you can gain maximum benefits out of this tool.

Categories: Uncategorized | Leave a comment

Some Pintrest photos on social media

Source: google.com via Veronica on Pinterest

Categories: pintrest | 1 Comment

Voice Among the online crowd

Blog (TASK 1)

I have a passion for writing. Blog gives an excellent experience to share our feelings and views to and through an electronic media, as it gives us freedom to express our views. I have created blog even before this assignment, not technically very well used all the tools and applications, but felt very happy that I could express even personal feelings, hobbies and knowledge through this social media tool.

The blog I created made me feel, how important and interesting to know about the tools and applications of current technology. The most interesting tools I found to create and design a blog were links, tags and putting my favourite music in the side bar through continuous learning experience.Thanks to Bonnie for assigning us in this project.

Categories: Blog Questionnaire | Tags: | 3 Comments

Communication media and everyday life

 Social Networking – Facebook (TASK 2)

Facebook is the most liked social media tool of mine. For many, Facebook is like a home where they can interact with their relatives and friends on a regular basis. When I drifted from Orkut to Facebook few years before, I was totally confused on technical point of usage. It took sometime to get used to this social media tool. We all know the advantages and disadvantages of social media, but we all cannot deny that how we all have been so much connected to this media. I like Facebook because it gives an opportunity to share a lot of information in between. I like Events and Groups where invite lists are easy to access and we know who everyone is .Additionally the NewsFeed and ticker help spread information about photo tags and events .Games are also fun feature in this network. I like this Social networking because I communicate with my family and friends on regular basis.

Follow me on my personal Facebook account

An interesting Facebook page I found is 

Categories: Blog Questionnaire | Leave a comment

Instant connection

 Microblogging : Twitter  (TASK  3)

Twitter is the most simplest and most addictive social media tool and its unprecedented success has been both unexpected and inspirational.

Though , I have created an account of twitter, still I am not used to it as I don’t have any personal relations in twitter and most of my acquaintances are used to Facebook. But I created an account, lets see how I go with that as I can tweet and can communicate and express my views to my fellow mates through my tweets…. Now I can tweet and learnt most of the technical points in the twitter. The interesting organizations that I am following in twitter is National Library of Australia, Art Guide Australia and ABC Arts as I am very much interested in visual arts.

Categories: Blog Questionnaire | Tags: | Leave a comment

Stream of photos

Photo Sharing – Flickr (TASK 4)

I was using Picasa to share my photos with my family and friends. But recently, I created an account in Flickr , Flickr also seemed to be great. I didn’t find much difference in Pixels and photo quality. One of the amazing features of these Photo- Sharing media tool is that they describe the image quality and give details of camera and its option tools as well and the edit features are also very good. I am enjoying to add photos to my Flickr Account. I tagged some of the photos  and used  license and privacy settings for some photos.


I also found an interesting photo of our subject, that is social media. 


Categories: Blog Questionnaire | 1 Comment