The question that comes to mind is : Who’s more Profitable?
When analyzing the printed books and e-books and the differences between them, you come up with many ideas to make a comparison between them.This new ground of competition was largely been discussed in the media since it is starting to have an effect in publishing industry, schools, universities and other who have some sort of activity related with the use and exploration of books.
The major challenge however remains, how people adapt to the changes and the different user experience that is provided by a printed book and a e-book. There are various ongoing debates as to whether reader can get quality knowledge and information by using intensively screen reading devices rather than printed books, with many experts forewarning that reading habits may change to the detriment of qualitative reading. The Internet has had profound effect on changing consumers’ behavioural patterns, not least by making consumers more involved in creating the content and offering products themselves using Internet. Web 2.0 applications as well as latest generation of hardware such as iPads, are enabling Internet users to invent, produce and sell content with more practicality and speed, often completely skipping the need to have them in “hard” format such as printed books, CD’s or DVD’s.
we are real witnesses of how technology is changing the shape and the content of our lives. Even much more than the logistics impacts as we learn and get and distribute knowledge mostly using paper based books and other paper based documents.
For centuries, the combination of letter, paper and ink made the perfect product from which people developed their skills and senses to compete in respective societies. Gold was always used in trading and economy as the most valuable standard of evaluating the goods. That being said, people required more than gold to confirm their position in the society. When it comes to people, it was the knowledge and education that enable them to become strong in their living environment. The evaluating standard in this case was (still is largely) the book. This also implies that we have a particular notion that books represent more than been a paper based packed of knowledge but rather a kind of institutional representation of the importance of knowledge and a reputation builder for teach particular authors and publishers.
Books are used by people to read, learn and grow. Book is there for pupils, students, and academics as a tool to exchange the ideas and theories so world gains in various inventions and share knowledge in manageable pieces of information. Classic shape of the book is written text in the pages, covered with soft or hard cover page, with price tagged to it and ready to be purchased and used by the reader. Libraries, bookshops, street sellers, schools and universities were the places were buyers obtained the books, and, as we shall see below, it has been so for many centuries.
While there is long history of printed books being used by people and the printed book remains a foremost platform in publishing industry, it’s clear that things are changing rapidly, as there are mounting numbers of facts that show the new financial feasibility of e-books. Additionally it will be our generation of consumers that will define the future of printed books. Decision on whether we take a book or a tablet to our summer holidays, schools and offices may ultimately sway the publishers, writers and agents to drop the book for the benefit of e-book. Last but not least elements of discussion are the children of early age. It will be very intriguing to see how, those who attend kindergartens and primary schools, react to the changing habits of reading and studying. Still many questions are open and this means that more research is needed to understand both the role of printed books and e-books and the future of the publishing industry. Also, we can advance that the best potential for digital based books is not yet fully uncovered as the digital can provide an all new set of functionalities not possible in paper based books.